Photography and Marketing, Liz Claiborne: Women’s WorkApr 9 — Jun 4, 1994


  • Susan Meiselas, Untitled, n.d.

  • Barbara Kruger, Unknown, n.d.

  • Barbara Kruger, Don't Die for Love from Liz Claiborne: Women's Work, 1992

A provocative cause-related marketing campaign aimed toward promoting social awareness of domestic violence.  Moving beyond the walls of the Museum, images from this campaign were presented not only in the Museum’s north gallery but primarily in its Michigan Avenue and Harrison Street windows, a mall kiosk in Columbia College’s library, and on a Chicago Billboard.  Featured artists included Barbara Kruger (New York), Susan Meiselas (New York), Carrie Mae Weems (California), Diane Tani (California), and Jon Winet and Margaret Crane (California).  For the presentation, The Museum of Contemporary Photography collaborated with Family Rescue, Chicago, in an effort to broaden public awareness of the persuasiveness of domestic violence.  T-shirts, tote bags, baseball caps, mugs, and sunglasses, featuring the work of Barbara Kruger and designed in collaboration with Liz Claiborne, Inc. were sold at the Museum during the course of the exhibition.  Proceeds benefited Family Rescue.

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